Drawing on new data from more than 10,000 Trump voters, this episode of Terms of Engagement unpacks the diverse constituencies behind the MAGA label.
The red-hat-wearing crowd at a Trump rally has become one of the most enduring images in American politics. But according to nonprofit More in Common’s new report, Beyond MAGA: A Profile of the Trump Coalition, that picture hides a much more complex reality. Trump’s support comes from a coalition of groups with overlapping concerns but distinct identities, priorities, and worldviews. And less than 40% of his voters say that being MAGA is important to who they are.
This week, co-hosts Archon Fung and Stephen Richer speak with Stephen Hawkins, global research director at More in Common, about the Beyond MAGA report. Drawing on data from over 10,000 Trump voters, they discuss the constituencies that make up the pro-Trump coalition and what that means for the prospects of a less polarized path forward.